Post by account_disabled on Mar 5, 2024 13:59:12 GMT 5.5
In this article we saw how to set up a list of keywords relevant to your business. Today let's see how to do a double check on your site and find out if we are actually able to give all the answers/information/products to those who are looking for them without risking having someone land on our site with "empty" keywords, which have no correspondence with real content on our site. Also because I remind you that the contents of the landing page of a Google Adwords campaign influence the quality of the campaign which in turn makes the campaign itself.
More visible (higher quality corresponds to more impressions) More or less expensive (quality and cost are inversely proportional). First, let's take the final list of our keywords and try to group them into categories. Let's extrapolate our macro categories from Excel and make a map of the campaign, following the instructions in this article on flowcharts. Secondly you need to have a site map. In particular, if you don't Hong Kong Telegram Number Data already have it ready and you have to do it from scratch, we are aiming for pages that convert but if you have a general map we will be able to have a more complete vision of everything. Found the map? Optimal. Now we select the pages that we want to have related to our campaign: these are generally the pages that convert, that is, through which the user carries out an action that is significant for us (typically they go on to purchase, but they could leave us their data or not I know what else).
Well, we have just selected the actual objectives of our campaign. Let's compare the two maps and look for correspondences: are all the keywords in line with all the objectives we set ourselves in the brainstorming phase? Is anyone missing? Do we have too many? If the answer is "yes" to at least one of the previous questions, there are two things to do before starting the campaign: Align the contents of the site to the campaign we have created (adding a few pages, which is not always easy in the short term) Align the campaign with the site, adding or eliminating some keywords A simple but fundamental exercise to see if we missed something along the way.
More visible (higher quality corresponds to more impressions) More or less expensive (quality and cost are inversely proportional). First, let's take the final list of our keywords and try to group them into categories. Let's extrapolate our macro categories from Excel and make a map of the campaign, following the instructions in this article on flowcharts. Secondly you need to have a site map. In particular, if you don't Hong Kong Telegram Number Data already have it ready and you have to do it from scratch, we are aiming for pages that convert but if you have a general map we will be able to have a more complete vision of everything. Found the map? Optimal. Now we select the pages that we want to have related to our campaign: these are generally the pages that convert, that is, through which the user carries out an action that is significant for us (typically they go on to purchase, but they could leave us their data or not I know what else).
Well, we have just selected the actual objectives of our campaign. Let's compare the two maps and look for correspondences: are all the keywords in line with all the objectives we set ourselves in the brainstorming phase? Is anyone missing? Do we have too many? If the answer is "yes" to at least one of the previous questions, there are two things to do before starting the campaign: Align the contents of the site to the campaign we have created (adding a few pages, which is not always easy in the short term) Align the campaign with the site, adding or eliminating some keywords A simple but fundamental exercise to see if we missed something along the way.