Post by account_disabled on Mar 10, 2024 8:55:57 GMT 5.5
The ongoing digital transformation has created an almost unlimited virtual space available to those involved in marketing. If we think about the limits that old media placed on marketers' creativity, the potential has now grown exponentially. Think for example of social media and the enormous possibilities they offer in terms of advertising solutions. Experimenting has become the watchword, innovating the final objective. However, there is a con. In such a scenario a user can easily feel lost. The amount of information you take in while browsing is immense and you can feel overwhelmed by annoying ads and unsolicited offers. Marketing teams today must also address this issue from an internal point of view.
In such chaos, how can we understand which channels and Germany Phone Number strategies led the customer to purchase? We need attribution models . But what are attribution models, how do they work and why are they essential in marketing today? Key takeaways from the article: Multiple possibilities and lots of experimentation. Today, advertising is truly a jungle whose perimeter is still almost completely unexplored. Digital transformation brings new opportunities but also new problems. Marketers need to identify customer paths Attribution models for marketing teams. Every marketing team should use an attribution model to define the customer's conversion path. But which one to choose? And how? Is there an absolute best attribution model? Flaws and limitations of attribution models.
Do attribution models have limitations? Which? Is there a possibility of overcoming them? How should the results provided by attribution models be interpreted? Human factor and technological factor: how to integrate them? A billboard, a radio commercial, an impactful advert in print or on television: this was advertising until not too long ago. But the advent of digital has unleashed a transformation whose full possibilities we have not yet tasted . Today, reaching users is the result of a balance between activated channels and used strategy. Users today are inundated with digital ads, bombarded by more or less intrusive advertising banners, irritated by a rising wave of advertising that overwhelms and confuses them. Whether they work, play or get information online, the essence of the matter does not change. Between those who feel they are on a forced path and those who don't question the strategy, the customer journey, once linear, has become a real obstacle race.
In such chaos, how can we understand which channels and Germany Phone Number strategies led the customer to purchase? We need attribution models . But what are attribution models, how do they work and why are they essential in marketing today? Key takeaways from the article: Multiple possibilities and lots of experimentation. Today, advertising is truly a jungle whose perimeter is still almost completely unexplored. Digital transformation brings new opportunities but also new problems. Marketers need to identify customer paths Attribution models for marketing teams. Every marketing team should use an attribution model to define the customer's conversion path. But which one to choose? And how? Is there an absolute best attribution model? Flaws and limitations of attribution models.
Do attribution models have limitations? Which? Is there a possibility of overcoming them? How should the results provided by attribution models be interpreted? Human factor and technological factor: how to integrate them? A billboard, a radio commercial, an impactful advert in print or on television: this was advertising until not too long ago. But the advent of digital has unleashed a transformation whose full possibilities we have not yet tasted . Today, reaching users is the result of a balance between activated channels and used strategy. Users today are inundated with digital ads, bombarded by more or less intrusive advertising banners, irritated by a rising wave of advertising that overwhelms and confuses them. Whether they work, play or get information online, the essence of the matter does not change. Between those who feel they are on a forced path and those who don't question the strategy, the customer journey, once linear, has become a real obstacle race.