Post by sinthiya007 on Nov 7, 2024 12:48:52 GMT 5.5
When we talk about the 4 P's of marketing or the marketing mix, we always think of 4 variables:
Product,
Price,
Distribution (place),
Promotion.
Together, they enable the marketing of a product with the characteristics desired by your target audience.
Product
You must think about the characteristics on page seo service that the product or service that your company wants to put on the market will have. At this point, there are a number of details that need to be defined. For example: What is the name/brand of the product? What will the packaging of the item be like? What will your product look like?
Here, you must decide what to offer the customer .
Price
In this variable, you must define the price and its conditions (discounts, sales, monthly payments, auctions, etc.). Although the price allows you to maximize profit, the truth is that defining the value depends on several factors, such as the prices charged by your competitors. Here, you decide how much it will cost the customer . Distribution
Distribution
refers to the channels used to make the product available. Where will you put your products on sale? In physical stores or in e-commerce stores? Will you focus on direct sales to customers? Or do you prefer indirect channels? And what geographic area do you want to cover? Distribution is the way to reach the customer. Promotion
Promotion
is the communication/dissemination of the product. You can do this through advertising campaigns, promotional activities at events, campaigns on social media, among other initiatives. It's like being visible to the customer.
From theory to practice:
Product: iPhone X, with quality, cutting-edge design, several advanced components, different colors, reliable and popular brand (Apple).
Price : Between €1,299 and €1,499, depending on the model. Can be paid in installments. Promotional price at the end of the year, Black Friday, among others. Direct competitors sell at a similar price.
Distribution: for sale in company stores, technology stores and large stores, online sales. Private distribution.
Promotion: television commercials, magazine ads, billboards and online advertising.
Product,
Price,
Distribution (place),
Promotion.
Together, they enable the marketing of a product with the characteristics desired by your target audience.
Product
You must think about the characteristics on page seo service that the product or service that your company wants to put on the market will have. At this point, there are a number of details that need to be defined. For example: What is the name/brand of the product? What will the packaging of the item be like? What will your product look like?
Here, you must decide what to offer the customer .
Price
In this variable, you must define the price and its conditions (discounts, sales, monthly payments, auctions, etc.). Although the price allows you to maximize profit, the truth is that defining the value depends on several factors, such as the prices charged by your competitors. Here, you decide how much it will cost the customer . Distribution
Distribution
refers to the channels used to make the product available. Where will you put your products on sale? In physical stores or in e-commerce stores? Will you focus on direct sales to customers? Or do you prefer indirect channels? And what geographic area do you want to cover? Distribution is the way to reach the customer. Promotion
Promotion
is the communication/dissemination of the product. You can do this through advertising campaigns, promotional activities at events, campaigns on social media, among other initiatives. It's like being visible to the customer.
From theory to practice:
Product: iPhone X, with quality, cutting-edge design, several advanced components, different colors, reliable and popular brand (Apple).
Price : Between €1,299 and €1,499, depending on the model. Can be paid in installments. Promotional price at the end of the year, Black Friday, among others. Direct competitors sell at a similar price.
Distribution: for sale in company stores, technology stores and large stores, online sales. Private distribution.
Promotion: television commercials, magazine ads, billboards and online advertising.